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Content Marketing

$1,295.00

In this content marketing training course you will learn how to brainstorm, develop and refine your marketing strategy, including ideas and content for blog posts, web seminars, web copy, email blasts and much more. Hands–on activities will take you through content marketing case studies and allow you to develop ideas and content for you to immediately apply to your company.

 

Classroom Live Online eLearning/Online Custom Sessions

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Class Description

In this content marketing training course you will learn to optimize your search visibility and website traffic using concise, high-impact content marketing strategies.

This course is also available as a self-paced, on-demand eLearning course.

Content marketing is a long-term strategy that includes developing original, relevant content for your users and customers. It encompasses all marketing formats that involve creation and sharing of content in order to acquire and engage your customers. Content marketing is much more than just writing. It is a holistic lifecycle of creating relevant and compelling content in a consistent fashion that turns a website visitor into a targeted buyer. This content marketing training course will teach you how to build your business by leveraging the content you already have, create new content for marketing, and update your search engine optimization so people can find your great content, resulting in increased leads, more sales and better relationships with your customers.

For quite some time, marketers have been touting that content is king. This is true now more than ever. With constant updates to search engine algorithms, specifically Google’s, the best way to drive and increase traffic to your website is with content marketing. You can have what you think is the best content to market your product or service, but if nobody sees it, there are no results. Putting content online is not enough, it needs to be engaging and measurable. Whether you have been writing for years or are just getting started, there are guidelines for your content marketing strategy. This content marketing training course teaches you to understand why people share information, how they share it, and how that benefits you.

In this content marketing training course you will learn how to brainstorm, develop and refine your marketing strategy, including ideas and content for blog posts, web seminars, web copy, email blasts and much more. Hands–on activities will take you through content marketing case studies and allow you to develop ideas and content for you to immediately apply to your company.

Top Reasons to Take This Content Marketing Training Course:

  • Track your results properly – both success and failure
  • Learn exactly what content marketing is and how to incorporate it into your business
  • Learn to publish your content and incorporate SEO into your strategy so people can find you
  • Increase traffic coming to your website(s)
  • Learn to engage your customers with your content
  • Optimize what you already have and create GREAT content with it – you don’t need to start from scratch
  • Develop a strategy to create content for what your customers want – not what you think they want
  • Discover how content marketing can be a cohesive blend with your other marketing tactics, not competition
  • Learn which channels work, why, and how to incorporate them into your marketing plan
  • Use social media to communicate better in your networks, and more efficiently

Course Outline

1. What is content marketing and why does my company need it?
•Definition
•Evolution of marketing
•Messaging
•Devices
•Attention span
•Permission marketing
•Don Draper vs. Seth Godin
•Share of mind
•Thought leadership
•HubSpot
•Contrast to paid advertising
•Ad blindness
•Never ending cost
•Attention spans and distractions

2. Types of content marketing, how it’s shared and why it works
•Content types
•Email
•Blog posts
•Video
•Web Seminars
•Publications
•Events
•Public speaking
•Published works
•Other
•Importance of headlines
•Content curation
•Content creation

Activity: Where do you stand? What do you currently have as content marketing?

3. The Google algorithm and SEO
•Content is king – it’s finally official
•Gaming the system gets harder every day
•Algorithm updates to squash spam
•Panda
•Penguin
•Hummingbird
•Google rewards great content
•Knowing what customers want
•Author rank
•Biggest SEO mistakes
•Anatomy of a Landing page
•Content/sharing drop-off
•Industry leaders drop-off in SEO
•Check drop-off of class sites in SEO
•Best practices – tips and tricks for good SEO
•Tools and resources

Activity: Review tools you can use to help improve your SEO strategy.

Activity: Where do you rank in SEO among your competitors? What are the top five keywords you want to be known for, and what is your rank? What improvements can you make now?

4. Leveraging content marketing
•Stop selling, start helping
•Consistency is key
•Success takes time
•Whiteboard Friday
•Freezerburns
•The “My product/service isn’t exciting enough” excuse
•Best Made Co.
•Real time and real resources
•Quilting all the content you’ve ever created

Activity: Determine the content you already have and create ways to reuse but not repeat

5. Optimizing your content
•Who is your content for?
•What is the purpose of your content?
•Show don’t tell
•What is the lifecycle of the content?
•Become a published author – the easy way
•Giving information away
•When and why to charge for your content
•Creating opportunities
•Real-world examples
•Anatomy of a landing page

Activity: Create a persona of your typical client/customer. Why do they want or need your content? How will they find your content? At what point in the lifecycle and buying cycle will they see your content?

Activity: What is your ideal landing page? What elements are on that page? What will your headlines and copy body look like?

6. Creating original content
•The value of questions and answers
•Using lists
•Sharing is the new Super Bowl ad for small businesses
•You don’t need to go viral
•1,000 true fans
•Connecting with your target audience
•Where to share for maximum impact
•Video
•Is it right for your company?
•Pros and cons of YouTube

Activity: What are content marketing elements that you can integrate in your overall marketing strategy now? What is relevant and unique about you?

Activity: Brainstorm three blog posts relevant to your company.

7. Managing a content marketing and SEO strategy
•Who and what you need to sustain your strategies
•Measuring your success and failures
•Using in-house resources
•Questions to ask vendors if you choose to go out-of-house

Who Should Attend?

The Following may benefit the most from this course:

•Marketing managers
•Marketing specialists
•Product marketing managers
•Product managers
•CMOs
•Web content managers
•Web content editors
•Web developers
•SEO specialists
•Copywriters
•Freelance writers
•Brand managers
•Product managers
•Communications specialists

Additional Info

Class Length

3 Days

Class Locations

Atlanta-Sandy Springs-Gainesville, GA-AL, Chicago-Naperville-Michigan City, IL-IN-WI, Columbus-Marion-Chillicothe, OH, Dallas-Fort Worth, TX, Denver-Aurora-Boulder, CO, Houston-Baytown-Huntsville, TX, Jacksonville FL, Kansas City-Overland Park-Kansas City, MO-KS, Live Virtual Class-Attend from Anywhere, New York-Newark-Bridgeport, NY-NJ-CT-PA, Philadelphia-Camden-Vineland, PA-NJ-DE-MD, Pittsburgh-New Castle, PA, Portland-Salem OR-WA, Raleigh-Durham-Cary, NC, San Antonio TX, Seattle-Tacoma-Olympia, WA, St. Louis-St. Charles-Farmington, MO-IL, Tampa-St. Petersburg-Clearwater FL

Class Dates

Apr 12, 2016 thru Apr 13, 2016, Apr 19, 2016 thru Apr 20, 2016, Apr 19, 2016 thru Apr 21, 2016, Aug 16, 2016 thru Aug 17, 2016, Aug 16, 2016 thru Aug 18, 2016, Dec 07, 2015 thru Dec 08, 2015, Dec 07, 2015 thru Dec 09, 2015, Dec 20, 2016 thru Dec 21, 2016, Dec 20, 2016 thru Dec 22, 2016, Feb 16, 2016 thru Feb 17, 2016, Feb 16, 2016 thru Feb 18, 2016, Jan 19, 2016 thru Jan 20, 2016, Jan 19, 2016 thru Jan 21, 2016, Jul 19, 2016 thru Jul 20, 2016, Jul 19, 2016 thru Jul 21, 2016, Jun 14, 2016 thru Jun 15, 2016, Jun 21, 2016 thru Jun 22, 2016, Jun 21, 2016 thru Jun 23, 2016, Mar 15, 2016 thru Mar 16, 2016, Mar 22, 2016 thru Mar 23, 2016, Mar 22, 2016 thru Mar 24, 2016, May 17, 2016 thru May 18, 2016, May 31, 2016 thru Jun 01, 2016, May 31, 2016 thru Jun 02, 2016, Nov 15, 2016 thru Nov 16, 2016, Nov 15, 2016 thru Nov 17, 2016, Oct 11, 2016 thru Oct 12, 2016, Oct 18, 2016 thru Oct 19, 2016, Oct 18, 2016 thru Oct 20, 2016, Sep 13, 2016 thru Sep 14, 2016, Sep 20, 2016 thru Sep 21, 2016, Sep 20, 2016 thru Sep 22, 2016

Guarantee & Policies

Course registration info, our commitment to your privacy,

and general terms and conditions

 

Course registration information:

All courses carry Project Consult’s Guarantee of 100% Satisfaction: 
Project Consults provides an unsurpassed training experience. If for any reason you are not satisfied with the program, simply notify the instructor or registrar of your intent to withdraw from the program prior to the first morning break, turn in your course materials and receive a 100% refund. If at the end of the program day, you are unsatisfied with the program, we will credit your tuition towards a future program of your choice.

Payment Policy:
Payment is required at time of registration. Approved forms of payment include a company purchase order, PayPal, or credit card. We accept Visa, MasterCard, American Express, and Discover.

Courses are available as onsite training: 
All courses are available as onsite training at your location. On-site options can be very cost effective.

Course Hours:
This course begins promptly at 8:30 AM and ends at 4:30 PM, unless otherwise noted on the course page or in email notifications. Please arrive at 8:00 AM on the first morning of class to sign-in and meet your fellow attendees.

Shipping of Course Materials:
In an effort to reduce paper waste, course materials for live-online sessions will be digital. You will recieve information on how to obtain your course materials in your confirmation email.

Substitution & Cancellation Policy: 
If a change needs to be made to your public course registration (cancel, transfer, or substitution) Project Consults must receive written notice via email at sales@projectconsults.com. If a cancel or transfer request is made less than 15 business days prior to the class start date, payment will still be due, no refunds will be issued and you will be charged a $200 change fee. Your paid tuition will be available for one year to be used as a credit towards another course of equal value; only one reenrollment opportunity is allowed. Failure to attend the course without written notification will result in forfeiture of the full course price. Student substitutions may be made at any time prior to the start of class free of charge. If a student substitution is made for a live, online session and any hard-copy materials have been provided to the initial student, it is the responsibility of the client to pass along those materials to the new attendee. If Project Consults is forced to cancel a course for any reason, liability is limited to the registration fee only. If you have questions or concerns, please contact sales@projectconsults.com or call 469-424-1084.

In certain situations, Project Consults may not have the required enrollment to hold a course as scheduled. We do our best to confirm every class, but our main mission is to provide students with the skills and knowledge to have a positive impact on their work performance. Based on this, should there be a cancellation for a class you are enrolled in, Project Consults will proactively automatically enroll you into the next available live, online session of the same course to provide you with the knowledge you originally needed. You will be notified during this process and have the ability to work with an Project Consults representative regarding alternate options if you are unable to attend the new session.

Substitution & Cancellation Policy (PMP Boot Camp): 
If you are unable to attend your scheduled training class, please contact us directly at 469-424-1084. We require a 16 calendar day notice to reschedule or to cancel any registration (and receive refund for payment). Failure to provide the required notification will result in a 100% charge of the course fee. If a student does not attend a scheduled course without prior notification, or contacts us to cancel within the notification window, the student will have the option to pay a $200 reschedule fee to attend one of the live, online sessions of the PMP Boot Camp. Within the notification period, only student substitutions will be permitted.

Hotel Reservations:
Project Consults does not set aside a block of rooms for class participants. If you wish to book a sleeping room please contact Project Consults for the best hotel options or recommendations. For directions to the course location please call Project Consults or you may also contact the training center or hotel directly.

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