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Agile Marketing Boot Camp

$1,495.00

Apply Agile methodologies to your marketing strategies to enhance your productivity and quality of work in this Agile Marketing training course.

In this Agile Marketing training course we will explore why conventional methods of managing marketing no longer work, and why Agile Marketing, inspired by Agile software development, helps marketing teams get more done and adapt quickly to changing marketing requirements. We will explain the principles, processes, terminology and tools of Agile Marketing. We will provide real-world examples of how teams are using Agile Marketing today, and discuss how to inspire and organize marketers for maximum effectiveness in Agile Marketing teams.

 

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Class Description

Apply Agile methodologies to your marketing strategies to enhance your productivity and quality of work in this Agile Marketing training course.

Marketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional marketing planning and execution has not changed much in more than 50 years. Without needed changes, marketers are suffering from lack of transparency, time crunches and lack of flexibility.

In this Agile Marketing training course we will explore why conventional methods of managing marketing no longer work, and why Agile Marketing, inspired by Agile software development, helps marketing teams get more done and adapt quickly to changing marketing requirements. We will explain the principles, processes, terminology and tools of Agile Marketing. We will provide real-world examples of how teams are using Agile Marketing today, and discuss how to inspire and organize marketers for maximum effectiveness in Agile Marketing teams.

We’ll also cover some practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Marketing on your budgeting process. By the end of the course, you should know how to introduce Agile Marketing into your organization and start implementing it.

What you will learn in this Agile Marketing Training:

  • Create a buyer persona
  • Describe each persona’s buyer’s journey
  • Tailor your marketing model to your buyers
  • Organize your marketing work by strategic priorities
  • Use relative estimation for predictable performance
  • Use Scrum for adaptive and iterative planning
  • Use Scrum to track progress and improve productivity
  • Involve and deliver tangible results to executives and sales leaders
  • Measure effectiveness in ways that stakeholders understand
  • Transition into Agile Marketing
  • Effectively budget for marketing without a 12-month plan

Industry Background

Agile Marketing has been identified as one of the top trends to watch by Gartner, Forrester, eConsultancy and others. And while anyone can find the basic values and principles of Agile Marketing at www.agilemarketingmanifesto.org, there is a wide degree of variation in how organizations implement Agile Marketing. This course is unique in that it combines coverage of Agile Marketing concepts as well as a concrete explanation of how to implement it using Scrum specifically tailored for marketing teams.

Overall Agile Marketing Training Course Methodology
This Agile Marketing training course will be a mixture of lectures and labs. The labs include building a buyer persona and marketing model, organizing a backlog, using relative estimation, sprint planning, and executing a sprint.

Top Ten Reasons to Take This Agile Marketing Training Course

  1. You will increase the productivity of your marketing team
  2. Your marketing will have greater alignment with the business and sales goals of the organization
  3. The impact and value of marketing will be more visible to the rest of the organization
  4. You will prioritize the most important items and stop doing stuff that doesn’t have an impact on revenue or customer satisfaction
  5. You will adapt to change more quickly
  6. You will be able to provide clear measurements of the impact of marketing
  7. You will beat your competitors that are NOT practicing Agile Marketing
  8. You will improve internal communication and eliminate internal conflict
  9. You will gain cutting-edge marketing skills
  10. Marketing will be fun again!

Course Outline

Agile Marketing Course Outline

I. Agile Marketing Training Overview – Explore why conventional methods of managing marketing no longer work, and why Agile Marketing methods, inspired by Agile Software Development, can help marketing teams get more done and adapt quickly to changing marketing requirements.
•Why Agile Marketing?
•Principles of Agile Marketing
•Process for managing marketing operations
•People-skills and how they’re applied
•Perks of being Agile

II. Marketing 101 – Cover fundamental marketing concepts ranging from current to traditional, establishing a consistent baseline for discussion and exercises throughout the class.
•Target segments
•Buyer personas
•Marketing funnels and sales pipelines
•Buyer journeys
•Marketing Models
•Lab: Create a buyer persona, buyer journey, and marketing model
•Value propositions

III. Agile Marketing with Scrum – Learn the details of how Scrum works then use it to manage marketing execution. Understand how to organize a marketing backlog, perform sprint planning, track progress during a sprint, review the results and apply adjustments between sprints.
•Scrum roles
•Creating an initial marketing backlog
•Working with user stories
•Lab: Creating an initial marketing backlog
•Team capacity
•Using relative estimation
•Lab: Planning poker
•Sprint planning
•Minimum Viable Campaign
•Lab: Creating a sprint backlog
•Execution during a sprint
•Tracking progress
•Lab: Simulate an entire sprint
•Using Scrum boards
•Showing results with a sprint review
•Improving the process with a sprint retrospective

IV. Metrics – A primer on the importance of metrics and how to find meaningful metrics for just about any marketing tactic.
•Overview of “Data-Driven Marketing”
•Reporting and dashboards
•Analytics

V. Real-World Applications – Look at examples of Agile principles applied in real-world marketing activities.
•Adaptive marketing
•Iterative marketing
•Putting them together

VI. Agile Marketing Practicalities – Practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, selling it into the organization and the impact of Agile Marketing on your budgeting process.
•Transitioning to Agile Marketing
•Sustaining Agile Marketing
•Selling Agile Marketing into the organization
•Budgeting for Agile Marketing

Who Should Attend?

Who Should Attend Agile Marketing Training

Any member of a marketing team. This includes:
•Marketing Managers, Directors, VPs or CMOs
•Marketing Specialists or Coordinators
•Marketing Analysts and Database Managers
•Agency Client Services Managers and Specialists
•Account Specialists
•Event Marketing Professionals
•Media Buyers and Supervisors
•Traffic Coordinators and Managers
•Digital Marketers
•Web Content Editors and Managers
•SEO Specialists and Marketers
•Art and Creative Designers and Directors
•Copywriters
•Public Relations Account Supervisors and Managers
•Communications Specialists and Managers

Additional Info

Class Length

3 Days

Class Locations

Chicago-Naperville-Michigan City, IL-IN-WI, Houston-Baytown-Huntsville, TX, Kansas City-Overland Park-Kansas City, MO-KS, Live Virtual Class-Attend from Anywhere, Madison-Baraboo, WI, Minneapolis-St. Paul-St. Cloud, MN-WI, Nashville-Davidson–Murfreesboro–Columbia, TN, New York-Newark-Bridgeport, NY-NJ-CT-PA, Pittsburgh-New Castle, PA, Raleigh-Durham-Cary, NC, San Diego CA, Seattle-Tacoma-Olympia, WA, Washington-Baltimore-Northern Virginia, DC-MD-VA-WV

Class Dates

Apr 12, 2016 thru Apr 13, 2016, Apr 12, 2016 thru Apr 14, 2016, Aug 09, 2016 thru Aug 10, 2016, Aug 09, 2016 thru Aug 11, 2016, Dec 07, 2015 thru Dec 08, 2015, Dec 13, 2016 thru Dec 14, 2016, Dec 13, 2016 thru Dec 15, 2016, Dec 14, 2015 thru Dec 15, 2015, Dec 21, 2015 thru Dec 23, 2015, Feb 09, 2016 thru Feb 10, 2016, Feb 09, 2016 thru Feb 11, 2016, Jan 12, 2016 thru Jan 13, 2016, Jan 12, 2016 thru Jan 14, 2016, Jul 12, 2016 thru Jul 13, 2016, Jul 12, 2016 thru Jul 14, 2016, Jun 14, 2016 thru Jun 15, 2016, Jun 14, 2016 thru Jun 16, 2016, Mar 08, 2016 thru Mar 09, 2016, Mar 08, 2016 thru Mar 10, 2016, May 10, 2016 thru May 11, 2016, May 10, 2016 thru May 12, 2016, Nov 08, 2016 thru Nov 09, 2016, Nov 08, 2016 thru Nov 10, 2016, Oct 11, 2016 thru Oct 12, 2016, Sep 13, 2016 thru Sep 14, 2016, Sep 13, 2016 thru Sep 15, 2016

Guarantee & Policies

Course registration info, our commitment to your privacy,

and general terms and conditions

 

Course registration information:

All courses carry Project Consult’s Guarantee of 100% Satisfaction: 
Project Consults provides an unsurpassed training experience. If for any reason you are not satisfied with the program, simply notify the instructor or registrar of your intent to withdraw from the program prior to the first morning break, turn in your course materials and receive a 100% refund. If at the end of the program day, you are unsatisfied with the program, we will credit your tuition towards a future program of your choice.

Payment Policy:
Payment is required at time of registration. Approved forms of payment include a company purchase order, PayPal, or credit card. We accept Visa, MasterCard, American Express, and Discover.

Courses are available as onsite training: 
All courses are available as onsite training at your location. On-site options can be very cost effective.

Course Hours:
This course begins promptly at 8:30 AM and ends at 4:30 PM, unless otherwise noted on the course page or in email notifications. Please arrive at 8:00 AM on the first morning of class to sign-in and meet your fellow attendees.

Shipping of Course Materials:
In an effort to reduce paper waste, course materials for live-online sessions will be digital. You will recieve information on how to obtain your course materials in your confirmation email.

Substitution & Cancellation Policy: 
If a change needs to be made to your public course registration (cancel, transfer, or substitution) Project Consults must receive written notice via email at sales@projectconsults.com. If a cancel or transfer request is made less than 15 business days prior to the class start date, payment will still be due, no refunds will be issued and you will be charged a $200 change fee. Your paid tuition will be available for one year to be used as a credit towards another course of equal value; only one reenrollment opportunity is allowed. Failure to attend the course without written notification will result in forfeiture of the full course price. Student substitutions may be made at any time prior to the start of class free of charge. If a student substitution is made for a live, online session and any hard-copy materials have been provided to the initial student, it is the responsibility of the client to pass along those materials to the new attendee. If Project Consults is forced to cancel a course for any reason, liability is limited to the registration fee only. If you have questions or concerns, please contact sales@projectconsults.com or call 469-424-1084.

In certain situations, Project Consults may not have the required enrollment to hold a course as scheduled. We do our best to confirm every class, but our main mission is to provide students with the skills and knowledge to have a positive impact on their work performance. Based on this, should there be a cancellation for a class you are enrolled in, Project Consults will proactively automatically enroll you into the next available live, online session of the same course to provide you with the knowledge you originally needed. You will be notified during this process and have the ability to work with an Project Consults representative regarding alternate options if you are unable to attend the new session.

Substitution & Cancellation Policy (PMP Boot Camp): 
If you are unable to attend your scheduled training class, please contact us directly at 469-424-1084. We require a 16 calendar day notice to reschedule or to cancel any registration (and receive refund for payment). Failure to provide the required notification will result in a 100% charge of the course fee. If a student does not attend a scheduled course without prior notification, or contacts us to cancel within the notification window, the student will have the option to pay a $200 reschedule fee to attend one of the live, online sessions of the PMP Boot Camp. Within the notification period, only student substitutions will be permitted.

Hotel Reservations:
Project Consults does not set aside a block of rooms for class participants. If you wish to book a sleeping room please contact Project Consults for the best hotel options or recommendations. For directions to the course location please call Project Consults or you may also contact the training center or hotel directly.

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