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Agile for Product Management Boot Camp

$1,495.00

This Agile Product Management training course teaches you to apply Agile philosophy to Product Management in order to get more done, adapt to change and see measurable results.

Product Managers today are challenged by many things – the speed of change in the market, the speed of competitors, the speed of product development, and increasing demands without increased bandwidth to handle them all. Rather than focusing their attention on strategic goals, they spend too much time fighting small battles and putting out fires. Agile R&D teams in particular have drawn many Product Managers away from spending time out in the market. Instead, it has them spending more time with R&D – an unfortunate about-face from an important best-practice – under the misguided notion that Product Managers must be available to Agile R&D teams 24/7 in order to be effective.

In this Agile Product Management training course we will explore why current methods of managing Product Management no longer work, and why Agile Product Management, inspired by Agile Marketing and Agile Software Development, helps Product Management teams get more done and adapt quickly to changes in the market. We will explain the principles, processes, terminology and tools of Agile Product Management. We will provide real-world examples of how teams can use Agile Product Management right away, and discuss how to inspire and organize Product Managers for maximum effectiveness in Agile Product Management teams.

Classroom Live Online  14 PDU’s + 12 CPE’s Custom Sessions

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Class Description

This Agile Product Management training course teaches you to apply Agile philosophy to Product Management in order to get more done, adapt to change and see measurable results.

Product Managers today are challenged by many things – the speed of change in the market, the speed of competitors, the speed of product development, and increasing demands without increased bandwidth to handle them all. Rather than focusing their attention on strategic goals, they spend too much time fighting small battles and putting out fires. Agile R&D teams in particular have drawn many Product Managers away from spending time out in the market. Instead, it has them spending more time with R&D – an unfortunate about-face from an important best-practice – under the misguided notion that Product Managers must be available to Agile R&D teams 24/7 in order to be effective.

In this Agile Product Management training course we will explore why current methods of managing Product Management no longer work, and why Agile Product Management, inspired by Agile Marketing and Agile Software Development, helps Product Management teams get more done and adapt quickly to changes in the market. We will explain the principles, processes, terminology and tools of Agile Product Management. We will provide real-world examples of how teams can use Agile Product Management right away, and discuss how to inspire and organize Product Managers for maximum effectiveness in Agile Product Management teams.

We’ll also cover some practicalities of implementing Agile Product Management in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Product Management on your strategic planning process. By the end of the course, you should know how to introduce Agile Product Management into your organization and start implementing it.

In this Agile Product Management Training Course You Will Learn How To:

  • Create user personas
  • Describe each user persona’s critical goals related to your product
  • Tailor your product to your primary personas
  • Align execs, marketing, sales, and R&D on your product’s value proposition
  • Define a Minimum Usable Product and a Minimum Viable Product
  • Manage your Product Management work to balance strategic and tactical priorities
  • Use Scrum for adaptive and iterative planning and execution
  • Organize your Product Management team for both teamwork and autonomy
  • Transition into Agile Product Management right away
  • Streamline your strategic planning and roadmapping activities

Industry Background
Agile Software Development and Agile Marketing continue to make great progress in adoption and delivering truly transformative results. However, Product Managers have largely been part-time Agile players who have been asked to fill new roles in the aforementioned Agile movements. And Agile training for Product Managers has exclusively focused on training them to fill the “Product Owner” role for Agile Software Development teams – that’s not really teaching Product Managers to be Agile, it’s training them to wear yet another hat. Perhaps because Product Management is not understood well by most people outside the role, instead of connecting the seemingly obvious Agile Product Management dots, fans of various Agile/Lean philosophies seem to be finding ways to work without a Product Manager.

Overall Agile Product Management Course Methodology
This Agile Product Management training course will be a mixture of lectures and labs. The lectures use the Agile Product Management Manifesto published by Huruda, LLC as the touchstone for the course material. And the labs are structured to ensure participants can effectively use Scrum to manage their Product Management operations in an Agile way.

Course Outline

Agile Product Management Training Outline

1. Agile Product Management Training Overview – Explore why conventional methods of managing Product Management no longer work, and why Agile Product Management methods, inspired by Agile Software Development, can help Product Management teams get more done and adapt quickly to changing Product Management requirements.
•Why Agile Product Management?
•Principles of Agile Product Management
•Process for managing Product Management operations
•People-skills and how they’re applied
•Perks of being Agile

2. Product Management 101 – Cover fundamental Product Management concepts ranging from current to traditional, establishing a consistent baseline for discussion and exercises throughout the class.
•User personas
•User vs buyer personas
•Value propositions
•Funnels, pipelines and journeys
•Waterfall product development
•Agile product development
•Lab: Create a user persona and workflows
•Minimum Viable Product

3. Agile Product Management with Scrum – Learn the details of how Scrum works then use it to manage Product Management execution. Understand how to organize a Product Management backlog, perform sprint planning, track progress during a sprint, review the results and apply adjustments between sprints.
•Scrum roles
•Creating an initial Product Management backlog
•Working with user stories
•Lab: Creating an initial Product Management backlog
•Team capacity
•Using relative estimation
•Lab: Planning poker
•Sprint planning
•Minimum Usable Product vs Minimum Viable Product
•Lab: Creating a sprint backlog
•Execution during a sprint
•Tracking progress
•Lab: Simulate an entire sprint
•Using Scrum boards
•Showing results with a sprint review
•Improving the process with a sprint retrospective

4. Alignment – Discuss how to maximize relationships with various stakeholders to make Agile Product Management a win-win for across the organization.
•Working with marketing
•Working with sales
•Working with R&D
•Working with execs
•Effectively communicating results

5. Real-World Applications – Look at some examples of how Agile Product Management can be applied in different organizations.
•Solo Agile Product Management
•Organizing an Agile Product Management team
•Agile Product Management in a waterfall organization
•Agile Product Management with Agile Software Development
•Agile Product Management with Agile Software Development and Agile Marketing

6. Agile Product Management Practicalities – Practicalities of implementing Agile Product Management in organizations, including transitioning to it, sustaining it, selling it into the organization and the impact of Agile Product Management on your budgeting process.
•Transitioning to Agile Product Management
•Sustaining Agile Product Management
•Selling Agile Product Management into the organization
•Strategic planning and roadmapping with Agile Product Management

Who Should Attend?

Who Should Attend Agile Product Management Training

Any member of a marketing team. This includes:
•Marketing Managers, Directors, VPs or CMOs
•Marketing Specialists or Coordinators
•Marketing Analysts and Database Managers
•Agency Client Services Managers and Specialists
•Account Specialists
•Event Marketing Professionals
•Media Buyers and Supervisors
•Traffic Coordinators and Managers
•Digital Marketers
•Web Content Editors and Managers
•SEO Specialists and Marketers
•Art and Creative Designers and Directors
•Copywriters
•Public Relations Account Supervisors and Managers
•Communications Specialists and Managers

Additional Info

Class Length

3 Days

Class Locations

Live Virtual Class-Attend from Anywhere

Class Dates

Dec 28, 2015 thru Dec 30, 2015

Guarantee & Policies

Course registration info, our commitment to your privacy,

and general terms and conditions

 

Course registration information:

All courses carry Project Consult’s Guarantee of 100% Satisfaction: 
Project Consults provides an unsurpassed training experience. If for any reason you are not satisfied with the program, simply notify the instructor or registrar of your intent to withdraw from the program prior to the first morning break, turn in your course materials and receive a 100% refund. If at the end of the program day, you are unsatisfied with the program, we will credit your tuition towards a future program of your choice.

Payment Policy:
Payment is required at time of registration. Approved forms of payment include a company purchase order, PayPal, or credit card. We accept Visa, MasterCard, American Express, and Discover.

Courses are available as onsite training: 
All courses are available as onsite training at your location. On-site options can be very cost effective.

Course Hours:
This course begins promptly at 8:30 AM and ends at 4:30 PM, unless otherwise noted on the course page or in email notifications. Please arrive at 8:00 AM on the first morning of class to sign-in and meet your fellow attendees.

Shipping of Course Materials:
In an effort to reduce paper waste, course materials for live-online sessions will be digital. You will recieve information on how to obtain your course materials in your confirmation email.

Substitution & Cancellation Policy: 
If a change needs to be made to your public course registration (cancel, transfer, or substitution) Project Consults must receive written notice via email at sales@projectconsults.com. If a cancel or transfer request is made less than 15 business days prior to the class start date, payment will still be due, no refunds will be issued and you will be charged a $200 change fee. Your paid tuition will be available for one year to be used as a credit towards another course of equal value; only one reenrollment opportunity is allowed. Failure to attend the course without written notification will result in forfeiture of the full course price. Student substitutions may be made at any time prior to the start of class free of charge. If a student substitution is made for a live, online session and any hard-copy materials have been provided to the initial student, it is the responsibility of the client to pass along those materials to the new attendee. If Project Consults is forced to cancel a course for any reason, liability is limited to the registration fee only. If you have questions or concerns, please contact sales@projectconsults.com or call 469-424-1084.

In certain situations, Project Consults may not have the required enrollment to hold a course as scheduled. We do our best to confirm every class, but our main mission is to provide students with the skills and knowledge to have a positive impact on their work performance. Based on this, should there be a cancellation for a class you are enrolled in, Project Consults will proactively automatically enroll you into the next available live, online session of the same course to provide you with the knowledge you originally needed. You will be notified during this process and have the ability to work with an Project Consults representative regarding alternate options if you are unable to attend the new session.

Substitution & Cancellation Policy (PMP Boot Camp): 
If you are unable to attend your scheduled training class, please contact us directly at 469-424-1084. We require a 16 calendar day notice to reschedule or to cancel any registration (and receive refund for payment). Failure to provide the required notification will result in a 100% charge of the course fee. If a student does not attend a scheduled course without prior notification, or contacts us to cancel within the notification window, the student will have the option to pay a $200 reschedule fee to attend one of the live, online sessions of the PMP Boot Camp. Within the notification period, only student substitutions will be permitted.

Hotel Reservations:
Project Consults does not set aside a block of rooms for class participants. If you wish to book a sleeping room please contact Project Consults for the best hotel options or recommendations. For directions to the course location please call Project Consults or you may also contact the training center or hotel directly.

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