Product Managers today are challenged by many things – the speed of change in the market, the speed of competitors, the speed of product development, and increasing demands without increased bandwidth to handle them all. Rather than focusing their attention on strategic goals, they spend too much time fighting small battles and putting out fires. Agile R&D teams in particular have drawn many Product Managers away from spending time out in the market. Instead, it has them spending more time with R&D – an unfortunate about-face from an important best-practice – under the misguided notion that Product Managers must be available to Agile R&D teams 24/7 in order to be effective.
In this Agile Product Management training course we will explore why current methods of managing Product Management no longer work, and why Agile Product Management, inspired by Agile Marketing and Agile Software Development, helps Product Management teams get more done and adapt quickly to changes in the market. We will explain the principles, processes, terminology and tools of Agile Product Management. We will provide real-world examples of how teams can use Agile Product Management right away, and discuss how to inspire and organize Product Managers for maximum effectiveness in Agile Product Management teams.